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Bloom is Gucci's garden eau de parfum. Created by Alberto Morillas for this famous Haute-Couture and Haute-Parfumery house, Bloom is a floral and luminous interlude.
The strength of its composition lies not only in the olfactory balance that perfectly blends tuberose and jasmine buds for a sensual and intoxicating flight. The powerful and original head of Bloom is made thanks to a flower never used in perfumery: the Quiscalis Indica. Discovered in the south of India, its unique fragrance reminds us of its very particular flowering: a progressive coloration following a very surprising bloom. Gently, the flower passes from a white to a delicate pink before becoming red.
It is this blooming that orchestrates the whole olfactory bouquet, echoing the blooming of a powerful feeling that makes us, too, turn red.
Bloom urges us to bloom. Like buds in a forbidden garden, we laze in the sun and light breezes, ready to be picked, blushing and fragrant. Intense, mysterious, and surprising. But the eau de parfum keeps this secret side, a bit wild, as if the knowledge of these powerful desires should never leave our lost garden. Only we know when the flower will bloom, and when its bud will turn carmine.
Created to celebrate women and their diversity, like wildflowers in a green expanse, Bloom is Gucci's light and happy spring eau de parfum.
