The sin has its perfume, the excess also. Pure XS, is a composition that fully assumes its erotic and sensual dimension. From the advertising to the composition of the perfume, through its name "XS" as "Excess", this fragrance proposes through the senses a journey to particularly mystical horizons. Playing on the codes of original sin through its advertising, where we clearly see the painting of La Grande Odalisque revisited, this new proposal of Paco Rabanne goes very far. Excessively far. This painting itself illustrates what was called "a harem chambermaid"... And on the version presented in the Pure XS ad, she has a coiled snake against her side. Both a phallic symbol and a symbol of "evil", this snake, associated with a naked woman, is often used to show the first sin... Which is very lightly attributed to the woman. And what is it? Nothing less than a metaphor for the carnal act. In the spot, this painting is in a bathroom, where a man undresses under the eyes and the emotions of a crowd of women hidden behind the walls. They watch him and taste by proxy a fruit that they cannot physically have. Pure XS perfume bases its fragrance on a very biblical element too: myrrh, offered to kings and Christ in the old texts. Coincidence? No, precisely, Paco Rabanne makes the unknown a king of the ladies, and offers men wearing this fragrance the opportunity to embody it in the space of a spray.
Paco Rabanne - Pure XS - Eau de Toilette Spray 3.4 OZPaco Rabanne
PURE XS, the new men's fragrance of pure excess